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Today’s multicultural audiences, led by nearly 60 million Hispanics, place this country at the crossroads of one of its most exciting sociological, cultural and economic moments in history. They have represented ― and continue to represent ― a huge business opportunity, as U.S. Hispanics are the engine of a multicultural force that is pioneering the future.
The U.S. Hispanic population has often been described as a country within a country ― the world’s second largest Spanish-speaking population whose $1.3 trillion in purchasing power ranks among the top 15 global economies. But Hispanics are more than powerful statistics. They are a vibrant thread of U.S. society that seamlessly share their values, customs, and ideas with Americans of all backgrounds, building and inspiring what is now a Multicultural Nation.
As a consumer group, the impact of the Hispanic market can be felt nationwide. They drive trends in several industries and product categories, but this impact is turbocharged in several major markets across the country.
Here's a glimpse of the ten largest Hispanic markets measured by aggregate purchasing power ( TPP ):
It’s a powerful narrative of growth that has generated prosperous culturally-centric Spanish-language media, and collective interaction that empowers and enhances cultural identity.
